The Here and Now? Now and Later? What's your name again?
We've had a few questions about the name which is understandable. We're playing with a few well-know phrases and asking you, our friends, to think a little differently. Simply put, our name represents two of the most important values of our work: the present day and the work's location.
NOW: We're delivering contemporary art -- that's work made today -- and putting it out for you short durations. It's happening now!
THERE: Projects will respond to specific sites -- they're not just plunked down -- and from time to time they might even be in multiple locations. It's over there! And there!
Our aim is to help define Boston's essential public art identity by developing projects that happen now + there. But in the end it's just a name. We'll still deliver compelling public art no matter what we call ourselves. We promise.
What's in a name? that which we call a rose
By any other name would smell as sweet;
- Shakespeare Romeo and Juliet